Background

Adoption is a new blockchain initiative focused on improving how users and developers interact with decentralized technology. The project’s mission is to make Web3 more accessible by offering intuitive tools, clear documentation, and a simplified onboarding experience.

My role was to design and develop the website from the ground up. With no existing design system or content structure, I established everything from layout and information architecture to visual identity and frontend implementation.

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Problem

As a new project, Adoption had no prior digital presence or user-facing materials. The website needed to carry multiple responsibilities at once:

• Introduce the protocol and its purpose
• Explain complex blockchain mechanics in a clear and approachable way
• Showcase its unique value in the Web3 landscape
• Appeal to both developers and non-technical users

Without any design direction or framework, the challenge was to create an experience that felt credible, modern, and distinctive, avoiding the generic style of typical blockchain websites.

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Approach

I began by developing a clear content hierarchy that effectively addressed both technical and non-technical audiences. From there, I built a modular design system in Figma, providing flexibility for rapid future iterations and scalability as the platform grows.

Visually, I aimed for a modern and credible aesthetic, combining bold typography, consistent spacing, and strong hierarchy with interactive 3D elements and motion design to convey the protocol’s innovation. These dynamic visuals helped translate complex blockchain concepts into engaging, easy-to-understand stories.

The final result was a high-impact, visually distinct website that effectively communicates Adoption’s mission, inspires confidence, and establishes a scalable foundation for future growth.

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Key Achievements

• +55% increase in user engagement within the first launch phase through improved content structure and dynamic visuals.
• +40% growth in average session duration, indicating stronger visitor interest and retention.
• Faster load times (under 2s) across all devices through optimized code and lightweight animation handling.
• Built a reusable design system that reduced design-to-development handoff time by over 30%.
• Successfully positioned Adoption as a credible and innovative Web3 brand, standing out from generic blockchain platforms.

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