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About me
I’ve been working in design for over 10 years. During this time, I’ve always aimed to turn complex concepts into clean, easy-to-use interfaces. I’ve worked on projects across various industries, including Web3 and fintech. I design web and mobile apps, landing pages, and custom solutions for both B2B and B2C.
My experience includes working as the sole designer as well as part of design teams. Over the years, I have been involved in many areas of design from user research, wireframing, and prototyping to delivering high-fidelity mockups, graphics, and animations. I'm skilled at building design systems from scratch. I also maintain and evolve these systems over time to support new features and improve scalability.
In addition, I have some front-end development skills and have worked with React and Next.js. I believe this versatility, including coding knowledge, helps me better understand developers, project managers, and other stakeholders.
The ideal design process for me looks like this:
I usually start by understanding and defining the problem through stakeholder interviews, user research, and competitor analysis.
Then, I move into ideation—sketching, brainstorming, wireframing, building user flows, and mapping out information architecture.
I prototype using tools like Figma, test the design through usability testing or A/B testing.
After that I finalize and hand off the designs to developers.
However, in the real world, I’ve experienced many variations of this process. In projects with tight budgets, there’s often no time for deep research. In such cases, I’ve had to jump straight into low-fidelity wireframes or mockups and iterate quickly based on stakeholder feedback.
What kind of research methods do you use?
I use user interviews, competitor analysis, surveys, and usability testing. These help me learn what users need and how to improve their journey.
1. Talk to Users (User Interviews)Set up short interviews or video calls with real users. Ask open-ended questions like: What do you use the product for? What’s confusing or frustrating? What do you love or wish was better?
📄 2. Analyze Testimonials & Reviews Check your product’s website, app store, Trustpilot, etc.Highlight recurring praise or complaints. Look for patterns: For example - Do people mention the same issues or benefits?
📊 3. Monitor Social MediaSearch for your product name or competitors on X (Twitter), Reddit, Discord, and forums.Save interesting feedback or user pain points.Look for mentions of features users want, bugs, or what they enjoy.
🧪 4. Test with Real Users (Usability Testing)Ask users to complete a task in the product while you observe.Take notes on where they struggle or get confused.Tools: Maze, Lookback, Useberry, or just Zoom with screen share.
🆚 5. Competitor Research Try out competitor products yourself.Read their reviews to see what users like/dislike.Look at how they design flows, onboarding, dashboards, etc.
📝 6. Surveys & Polls Use Typeform, Google Forms, or built-in app feedback tools. Ask users: “What’s the hardest part of using our product?” or “What would make it more helpful?”
My ideal job
1. Work closely with product managers, engineers, and design leads to improve the Ecosystem experience and make sure it feels smooth and consistent for all users.
2. Learn about users and design easy-to-use solutions for their real problems.
3. Do research to better understand what users need and what challenges they face.
4. Create designs that make complex tasks feel simple, quick, and satisfying.
5. Keep growing your design skills and share what you learn with your team.
How do you respond to negative feedback?
I see negative feedback as a way to grow. I try to listen, ask questions, and use it to make the design better.
Are you more of a UX or UI designer?
I enjoy solving problems and making things easy to use, but I also care a lot about how they look. I’d say I’m both UX and UI—I like to balance function and style.
Why I left my previous job
My previous company faced financial difficulties and had to downsize, which led to a number of roles, including mine, being cut.
Do you have any questions?
Yes! I’d love to know more about your design process and how the design team works with developers and product managers. Also, what tools do you usually use?
My past experience
Tagus Labs, Dubai
UX/UI Designer | Frontend Engineer
I worked on the Product RPC List. It is a collection of endpoints that allows a web application or client to communicate with blockchain nodes by calling remote functions. My responsibilities included updating the UX and UI of the web application and implementing the frontend. The main challenge was to create UI that shows real-time performance stats (like latency and uptime) across multiple providers side by side, making selection easy for developers. I collaborated closely with both stakeholders and developers throughout the process.
My second task was to update the website design for InceptionLRT and build the frontend. I created custom graphics, 3D illustrations, and animations to highlight their collaboration with Solana and Symbiotic. The main issue of the previous design was poor responsiveness and oversized elements, which I fixed during the coding phase.
Greenvelope, USA
UX/UI Designer | Product Designer
I worked on both the website and the web application. During our collaboration, I improved the product’s UI and added several new features.
For the UI, I explored different font options to give the invitations an elegant practical look, similar to real-world invitations. I also reduced the overuse of the accent color (green) to create a cleaner design.
On the UX side, I simplified the main dashboard, reorganized the information structure, and added features such as the ability to add custom music and images to invitations. Additionally, I streamlined the RSVP process to make it easier for users. Figma Dasboard
YEO Messaging, UK
UX/UI Designer | Product Designer
My main task was to work on mobile app: simplify the onboarding experience, develop new features, and improve the overall user experience, while also updating their visual design to feel fresh and modern. We did user interviews to define key features and ran tests to improve the onboarding. The main issue was that the facial recognition made it feel too complex. YEO uses AI to check your face in real time—not just at login, but throughout your session to keep messages secure. I solved this by combining account setup screens and adding a clear explanation of why facial recognition is needed.
Additionally, I was tasked with creating a new web application for business use. The main goal of this application was to ensure cyber-resilient, private, and compliant communication with real-time authentication, empowering teams to communicate with confidence.We worked closely with Yeo’s leadership team, including their Head of Product and CEO. Together, we held workshops and created early sketches to generate ideas.
Invideo, Singapore
UX/UI Designer | Product Designer
At InVideo, I worked on the main dashboard. Our goal was to update the UI to achieve a modern, clean look while also simplifying several complex features, such as trimming videos and adding elements. We aimed to make the experience feel as intuitive and user-friendly as tools like Canva.
I worked in a team with two other designers. We had daily calls to discuss the scope of work and stay aligned throughout the project. Once a week, we also had calls with stakeholders to share progress and gather feedback.
Tiller Digital, Canada
UX/UI designer | Product Designer
During my two years at Tiller, I worked on a wide range of projects—from branding and graphic design to websites and mobile apps. I was part of a team with four designers and two project managers. We had daily calls to discuss ongoing work and stay aligned.My design process usually started with user research and competitor analysis. Then I created moodboards to define the aesthetic direction based on client feedback. After that, I built style tiles to explore different ideas within the chosen style. Once approved, I moved on to wireframes and prototypes (if needed), followed by high-fidelity mockups and a design system for the project. The final steps were testing and adjustments.
Projects I worked on included:
Pairsoft - is a software platform that helps businesses streamline and automate key financial and operational processes.
SolutionReach - is a cloud-based, all-in-one platform designed for patient engagement and communication in healthcare practices . It enables providers to automate and customize interactions with patients.
Join Tangelo - is the diet quality improvement platform that optimizes Food as Medicine outcomes and enables people to live healthier.
Lidd - is a logistics and supply chain consulting firm that helps businesses optimize their supply chain strategies and infrastructure.
Liveweb - is a real-time customer engagement platform that integrates voice and video calls, chat, screen sharing, and analytics directly into websites. It is seamless way for sales and support teams to connect with online visitors .
My latest projects
YEO is a next-generation secure, private messaging platform that authenticates not just the device, but the intended recipient.
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Design and development agency that builds high quality brands, websites and digital experiences.
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InVideo is a simple, scalable video creation platform with templates that help you make engaging videos in minutes.
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One of the leading US platforms which allows users to create, send and track electronic invitations
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Let’s chat about how I can help bring your product vision to life.
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