Background

Intelius AI is a private Canadian technology company specializing in AI and machine learning to improve business operations. Founded by AI entrepreneurs, the company employs many data scientists and machine learning experts.‍

Problem

Stock trading is fast-paced and complex. Day traders must monitor many indicators, news, and strategies, often making split-second decisions that can greatly impact profits. This overload can cause traders to miss signals or make poor spontaneous choices.

Vision

To build Adatra, a proprietary AI-driven trading platform for both professional and individual day traders. Adatra uses AI to recommend trades and strategies that maximize profit. It also offers auto trading for users who prefer to let the AI handle decisions.

Approach

Due to the dynamic nature of trading and diverse user needs, we began the project with extensive research: interviews, surveys, and usability tests, to deeply understand trader pain points. Mapping detailed user journeys helped identify and resolve usability challenges early.

Working closely with the development team, we built a user-centered product combining market data analysis, live trading, and risk management in a seamless web and mobile experience.

Key Features

• AI-powered trade recommendations based on data-driven insights and news sentiment
• Commission-free trading with multiple order types
• Auto trading with customizable risk and profit targets
• Real-time market monitoring with live prices and economic updates
• Comprehensive analytics and reporting tools
• Team management features for trading firms
• Strong security with encryption and multi-factor authentication
• Responsive, accessible, and intuitive UI for all skill levels

Outcome

After several months of collaboration, the Adatra platform successfully delivers a powerful, user-friendly AI trading solution that enhances efficiency and profitability for traders.

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